SEO ( Search Engine Optimization) is a powerful web marketing technique by which a website can rank better than other websites on a same keyword. A normal user like me or you always prefer to click the results that appears to be in the first page or in simple words we can say that 95% of users click only top 5 results (websites). To rank better on your keywords you have to use this technique known as SEO.
There are many factors which affect your ranking but firstly we should know the basic thing. The most basic thing that we should know is how search engines are going to index/rank us in their database.
How search engine index/ranks your website?
Daily thousands of website are launching so it is very difficult for a search engine to manually manage all the websites and index it in their database. To solve this problem they have developed their own software called a crawler or a spider (or Googlebot, as is the case with Google). Initially search engine crawls the web page (basically scans the webpage) and note down the important things or tags and then index it in database.
It is important to understand that search engines are not human and they can't see the beauty of the webpage, so if you are using Flash, animation, videos or any other fancy items it won't help you in getting indexed or rank better in search results. We need to keep the basic things right and that is the only key to gain popularity for your website.
In next post I will let you know about various different techniques about getting indexed in google or any other search engine.
