SEO Analysis

What is this and why we need it?

SEO is a process through which you can make your website famous around the globe with the support of a third party engine, which we called search engine, e.g. Google, Bing (MSN) etc. Today’s modern web-based world, lots of sites are being created and published in different search engines each and every day, millions of sites are based on certain business or products or organizations providing same business solutions. Suppose you have a web design company in Canada, offering all kind of cost-effective web designs. Your aim is to rank your company in the first page of all the major search engines (in SEO this is called SERP ranking). So, the process you have to undergo is nothing but the great ‘SEO’, which will provide you the most satisfactory results you demand and obviously it will broaden your ROI (return of investment) by generating huge web-presence and also by increasing huge traffic.

Process

• Website Analysis & Page Segregation: This step is important if you start SEO for aged domains or re-structuring a website for SEO. Here you have to observe many things which I will discuss later in my Knol below. For the very new domain, this step is secondary and not so highly effective. Page segregation is an important SEO part. Consider you have 15 pages at your site, where 10 pages are important for SEO and another 5 pages are “client login”, “live chat”, “live discussions”, “privacy policy” & “testimonials”, which are not so important in terms of SEO. So at first you have to rule over these pages, so your focus is now more on important pages. 
• Keyword Research & Analysis: This is very sensitive step for your total SEO campaign. Keywords are the unique constrains based on which your next SEO steps would be determined. 
• SEO Friendly URL Structure: SEO friendly URL structure is necessary for the search engine bots’ proper crawling and indexing ability. URL should not consist more than 3-4 words and it should be static rather than dynamic, no query strings and complex queries should be present there in the URL. Search engine bots always prefer static URL for simple structure. For the inner page URLs, you can use ‘dash’ or ‘hyphen’ according to your choice; though there are debates over their usage, different SEO expert like different type, but I think go what you prefer. URL should be like tree structure (a/b/c/d etc).
• Content Optimization: From years back, when SEO industries started to boom slowly, we all are hearing one slogan: “content is king”, yes this is very true in reality. Professional and simple content is very effective part of your SEO campaign and this is the part which you give potential visitors to your site all over the world. If your content is unique, service or product oriented and written based on call-to-action methodology there is very high probability of getting your content sell-able all over. When you write content keep your focus on ‘keyword frequency’, ‘keyword prominence’ and ‘keyword density/weight’. 
• Meta Tag Optimization:  Meta tags are very important attributes for all search engine to give point or valuation to a website. Title, Description & keyword tags are included here and I have put them in decresing order of importance. TITLE is the most important tag because if you get SERP rank, your Title will appear in the result page first. You have to take caution here and put it within 70 characters, put the main keyword and another second most important keyword at the beginning of the Title tag, as all the search engine bots give the first priority to this tag. It’s best practice to put the company name at the end og this tag particularly for the index page.
  Meta description tag is second most important and it’s mainly necessary to generate CTR (click through rate) from this tag and so put your keyword here at the perfect position. Write your Meta description in third person’s voice, don’t put allegorical words (like best, amazing, super etc.) here. Don’t write more than 2-3 sentences and use understood subject (Like, start the 2^nd sentence – Also provides…………. As for example) here.

Common processes you need to develop for the SEO analysis of the site:

• http://knol.google.com/k/30-seo-tips-for-30-days#
• http://thecopypasteblog.com/10-website-seo-analysis-tools

Do's

Deep SEO analysis includes the analysis of many factors. Some of them are within your website and some are off but all of them are of vital importance for the positions you have with search engines. Must have components of a good SEO analysis are as follows:

• Competition Analysis defines your competitors, their positions with the market, the strategies they use. Websites' owners are usually sure that they know their competitors though it's not always true as their sources are word-of-mouth, personal connections, customers feedback and not a professional research. That's why it may be possible (and it is likely) that a website owner has missed some of strong competitors which is inadmissible when finding out the right SEO strategy for your own website.
• Semantic Analysis is working up a list of keywords which are relevant for your website. A list of keywords should include about 100-400 keywords and keyword phrases and not a short list of 10-20 phrases as many webmasters think.
• Website Visibility Analysis tells about the positions you have with different search engines for different keywords. In other words it tells you for what keywords your website is ranked well and for what not so well.
• Website Structure Analysis. Website's structure should be clear for search engines to obtain best possible indexing. It is critical that a Spider (a robot search engines use to index websites) can reach every page of your website you want to be indexed.
• Link Popularity Analysis and Structure represents the quantity and quality of the links your website has within other websites. Search engines often use link popularity as part of their ranking criterion that's why you should constantly monitor and improve your link popularity.
• SEO Strengths and Weakness Analysis is a report on what is good and what is bad on your website from SEO point of view. Actually it tells you on what areas you should concentrate to obtain better positions with Search Engines. (+and what should be fixed or removed from a website in SEO purposes)

Also See

YouTube tutorial video:

YouTube Video

Posted in: Keyword Analysis,SEO,SEO Analysis